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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability
Topic 2: Messaging	11%	- Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery
Topic 3: Data Modeling and Management	21%	- Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance
Topic 4: Account Configuration	12%	- Reply Mail Management setup and resolution - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation
Topic 5: Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging
Topic 6: Automation	20%	- Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q29-Q34):

NEW QUESTION # 29
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)

A. Synchronized Data Sources only push data every 15 minutes
B. Individual Level Tracking was not selected in Marketing Cloud Configuration
C. Email Address was used as Subscriber Key
D. ContactID was used as Subscriber Key

Answer: B,C

NEW QUESTION # 30
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Marketing Cloud Account Engagement Admin changed each email address
B. Table action updated users
C. User sync mapped email address
D. Import and update users

Answer: C

NEW QUESTION # 31
Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the Subscriber Data View and extract it weekly
B. Configure the Contact Extract Activity in Automation Studio
C. Query the Contact Data View and transfer it weekly
D. Schedule the Contacts Counts Standard Report

Answer: C

Explanation:
The Contact Data View is the authoritative system data view that reflects the full Contact model in Marketing Cloud, including all contacts synchronized from connected Salesforce orgs and those created natively. A scheduled Automation Studio sequence - SQL Query Activity against the Contact Data View, followed by a Data Extract Activity configured to email the resulting file or a notification - satisfies a recurring, hands-off weekly report to the CMO. Option C is close in mechanics but targets the Subscriber Data View, which reflects the legacy All Subscribers list rather than the full Contact model; in a Contact Model-enabled account, this undercounts or misrepresents the true contact base. Option A references a ' Contact Extract Activity, ' which is not a standard Automation Studio activity name - Data Extract Activity is the correct term, and it operates on Data Extensions, not directly on a live count without a preceding query. Option B ' s ' Contacts Counts Standard Report ' is not an out-of-the-box Marketing Cloud report. Consultants should default to querying the correct data view for the object being counted, then automating the export/notification with Automation Studio rather than relying on manufactured report names. Reference: Marketing Cloud Data Views, Automation Studio Query and Extract Activities.

NEW QUESTION # 32
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A. Implement a Wait Activity to wait until the data extension is populated with records.
B. Place a Verification Activity between the import and SQL Query activity.
C. Split the existing activities into two separate automations.
D. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

Answer: B

Explanation:
A Verification Activity can check conditions (such as row count) between steps in an automation.
You can configure it to send an alert if the number of imported records exceeds a threshold (like
1,000) and halt the automation, preventing the SQL query from running and updating the sendable Data Extension.

NEW QUESTION # 33
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Build out an internal business governance and process to support this.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.

Answer: A

Explanation:
Approval Workflows and Content Sharing Settings in Marketing Cloud allow organizations to control who can view, edit, and approve content. Approval workflows ensure that no content goes live without review. Sharing settings manage visibility across business units and roles.

NEW QUESTION # 34
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