MCE-Con-201考試題庫，通過Salesforce Certified Marketing Cloud Engagement Consultant MCE-Con-201認證考試的不二選擇

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Messaging11%- Personalized content design and delivery
- Deliverability and compliance management
- Cross-channel messaging strategy
Account Configuration12%- Sender Authentication Package implementation
- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
Data Modeling and Management21%- Contact identity and data governance
- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Data model design for personalized messaging
- Extension product selection and implementation
Automation20%- Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
Discovery and Architecture16%- Data and segmentation strategy design
- Requirements gathering and analysis
- Solution recommendation and long-term maintainability

>> MCE-Con-201考試題庫 <<

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最新的 Salesforce Consultant MCE-Con-201 免費考試真題 (Q92-Q97):

問題 #92
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)

答案：A,C

解題說明：
Introducing Sales Cloud alongside an existing Marketing Cloud instance that has been keyed on Email Address for a year creates a structural identity mismatch, because Sales Cloud-driven integrations (Marketing Cloud Connect, Synchronized Data Extensions) key subscriber/contact records on the Salesforce record ' s own unique identifier, not raw email address - so without remediation, the same real-world person can end up represented as two disconnected records once the Salesforce integration goes live. Uploading a CSV that maps and updates existing Marketing Cloud records to use properly migrated Subscriber Keys aligned to their future Salesforce identifiers (B) directly resolves this by re-keying the existing base before Salesforce data starts flowing in, preventing a second, duplicate record from being created for the same person. Alternatively, engaging a dedicated services/migration effort to have existing records comprehensively updated with new keys sourced from the Sales Cloud instance (D) accomplishes the same de-duplication goal through a structured, professionally-managed remediation project. Option A is incorrect - Marketing Cloud does not natively ' re-key ' or deduplicate existing Email-Address-keyed records simply because Sales Cloud is later introduced; without remediation, duplication risk remains. Option C, purging historical records, is a destructive approach that loses valuable existing subscriber history rather than preserving and correctly re- keying it. Reference: Subscriber Key Migration, Sales Cloud Integration De-Duplication.


問題 #93
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

答案：D


問題 #94
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

答案：B

解題說明：
To resolve the issue of new contacts not receiving SMS messages due to missing country codes in the mobile number field, the best solution is to select 'Normalize Phone Number' in Journey settings.
Normalize Phone Number: In Journey Builder's SMS activity settings, enabling the "Normalize Phone Number" option automatically formats phone numbers to the E.164 standard (e.g., +1 for US numbers) by appending the appropriate country code based on a specified default country (in this case, the United States). This ensures that phone numbers missing a country code are correctly formatted for SMS delivery.
Why it works:
SMS providers require phone numbers in E.164 format (e.g., +12025550123 for a US number).
If the mobile number in the Salesforce Entry Data Extension lacks the country code (e.g.,
2025550123), the SMS will fail to send.
Normalizing phone numbers at the journey level corrects this issue without requiring manual updates to Salesforce records.


問題 #95
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

答案：C


問題 #96
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

答案：A


問題 #97
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