Marketing-Cloud-Account-Engagement-Consultant Test Passing Score - Marketing-Cloud-Account-Engagement-Consultant Test Guide Online

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Duration:	105 minutes
Exam Format:	Scenario-based Questions, Multiple Choice, Multiple Select
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Price:	200 USD
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Real Exam Qty:	60–65 questions
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Available Languages:	Japanese, English, German, Portuguese (Brazil), Spanish, French
Recommended Training:	Marketing Cloud Account Engagement Study Guide Salesforce Trailhead Account Engagement Learning Path
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer: B

NEW QUESTION # 49
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
B. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
C. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Answer: D

NEW QUESTION # 50
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define default mail merge values for fields
B. Use HML merge field modifiers
C. Use HML conditional logic statements
D. Define page actions to replace field values

Answer: D

NEW QUESTION # 51
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the assigned user and then to notify the user.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to add to the engagement studio program and notify the assigned user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 52
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
B. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
C. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Answer: B

NEW QUESTION # 53
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