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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Automation- Engagement Programs
  • 1. Engagement Studio program design
    • 2. Automation rules and triggers
      Topic 2: Prospect Management- Data Model and Segmentation
      • 1. Dynamic and static lists
        • 2. Prospects, lists, and tags
          - Lead Lifecycle Management
          • 1. Scoring and grading
            • 2. Lifecycle stages and assignment rules
              Topic 3: Maintenance and Best Practices- System Optimization
              • 1. Data hygiene and governance
                • 2. Integration best practices
                  Topic 4: Reporting and Analytics- Performance Measurement
                  • 1. ROI and attribution reporting
                    • 2. Campaign reporting
                      Topic 5: Email Marketing- Email Creation and Delivery
                      • 1. Deliverability and compliance
                        • 2. Email templates and content creation
                          Topic 6: Account Engagement Administration- Configuration and Setup
                          • 1. User roles and permissions
                            • 2. Connector setup with Salesforce CRM
                              • 3. Business Unit setup and hierarchy

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q144-Q149):

                                NEW QUESTION # 144
                                It is possible for prospect to have less than 0 score

                                Answer: A


                                NEW QUESTION # 145
                                How many automation rules can you have

                                Answer: A


                                NEW QUESTION # 146
                                A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
                                How should the marketing user handle this task?

                                Answer: D


                                NEW QUESTION # 147
                                LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

                                Answer: C


                                NEW QUESTION # 148
                                LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
                                Which default user role should be copied in order to maintain these permissions?

                                Answer: C

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                                Engagement_default_user_roles.htm&type=5


                                NEW QUESTION # 149
                                ......

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