Advanced-Cross-Channel Certified & Pass Advanced-Cross-Channel Test Guide

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distributed Marketing2%- Distributed campaign features and sending options
- Centralized vs localized marketing management
Topic 2: Interaction Studio10%- Real-time personalization and interaction management
- Cross-channel experience optimization
Topic 3: Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
- Channel selection and campaign planning
- Performance reporting and optimization
Topic 4: Journey Orchestration15%- Journey design and best practices
- Integration with Datorama and Google Analytics
- Reporting and analytics for journeys
Topic 5: Ad Studio10%- Ad Studio capabilities and campaign alignment
- Paid media integration with Marketing Cloud
Topic 6: Mobile Studio13%- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
- MobileConnect and GroupConnect features
Topic 7: Social Studio12%- Social customer service and engagement strategies
- Social Studio functionality and configuration
- Identity unification and data management
Topic 8: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      - Differentiate Einstein features and use cases

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

      NEW QUESTION # 11
      What is the primary function of Einstein Copy Insights?

      Answer: A


      NEW QUESTION # 12
      Where would you add a topic profile

      Answer: B

      Explanation:
      * Understanding Topic Profiles:
      * Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
      * Admin Settings as the Central Hub:
      * Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
      * Detailed Steps:
      * Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
      * Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
      * Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
      * Why Other Options Are Incorrect:
      * A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
      * C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
      * D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
      In Summary:


      NEW QUESTION # 13
      How often are the Einstein Engagement Scoring models updated?

      Answer: B


      NEW QUESTION # 14
      If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

      Answer: C


      NEW QUESTION # 15
      You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

      Answer: C


      NEW QUESTION # 16
      ......

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