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| Section | Objectives |
|---|
| Topic 1: Email Marketing and Engagement | - Email creation and delivery
- 1. Email templates and dynamic content usage
- 2. Deliverability and sender reputation management
|
| Topic 2: Account Engagement Fundamentals | - Platform architecture and key concepts
- 1. Account Engagement (Pardot) objects and data model
- 2. Business units and org structure
|
| Topic 3: Automation and Campaigns | - Automation tools
- 1. Automation rules and completion actions
- 2. Engagement Studio programs
|
| Topic 4: Lead Management | - Prospect lifecycle and grading/segmentation
- 1. Lead qualification and scoring model configuration
- 2. Sync behavior with Salesforce CRM
|
| Topic 5: Reporting and Administration | - Analytics and system configuration
- 1. User roles, permissions, and setup configuration
- 2. Campaign reporting and ROI tracking
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q31-Q36):
NEW QUESTION # 31
What is true about page actions? [Choose three answers]
- A. You cannot set the prospect's source campaign with page actions.
- B. It is possible to use URL wildcard by adding * to the end of the URL.
- C. You cannot use auto responder emails with page actions.
- D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
Answer: B,C,D
NEW QUESTION # 32
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Create layout template and import HTML from the landing page URL
- B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
- C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
Answer: A
NEW QUESTION # 33
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
Answer: A
NEW QUESTION # 34
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Send the prospects an email to see if their email addresses are valid.
- B. Ensure the Do Not Email field on the prospects is selected.
- C. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- D. Add the prospects to a "Bounced Prospects" list for suppression.
Answer: B
NEW QUESTION # 35
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Form Report: Impressions
- B. Form Report: Submissions
- C. Lifecycle Report: New Prospects Created
- D. Form Report: Conversions
Answer: C,D
NEW QUESTION # 36
......
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