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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 2: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 4: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management - Design mobile customer journeys |
| Topic 6: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
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NEW QUESTION # 35
28, Whit are the functionalities of ad studio. Select multiple.
Answer: A,C,E
NEW QUESTION # 36
How often are the Einstein Engagement Scoring scores updated for Email?
Answer: C
NEW QUESTION # 37
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 38
What Einstein functionality makes predictions for email only?
Answer: B
NEW QUESTION # 39
Where to create topic profiles in command center?
Answer: C
NEW QUESTION # 40
......
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