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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q103-Q108):

NEW QUESTION # 103
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to add to the engagement studio program and notify the assigned user.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 104
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send an automated operational email to all prospects.
B. Send Engage emails to all prospect who are opted in.
C. Send an operational email to all prospects.
D. Send a list email to all prospects who are opted in.

Answer: C

NEW QUESTION # 105
It is recommended that Email Preference Center should use more than one page level depth

A. False
B. True

Answer: A

NEW QUESTION # 106
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
B. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C. You can only create 50 custom fields in Marketing Cloud Account Engagement.
D. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Answer: D

NEW QUESTION # 107
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Answer: D

NEW QUESTION # 108
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