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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Triggers	7%	- Data extension and trigger management - SOAP and REST API triggers - Event-driven automation
Topic 2: Mobile (SMS/Push)	13%	- MobileConnect features and capabilities - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage
Topic 3: Einstein for Marketing Cloud	23%	- Einstein Copy Insights - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Engagement Frequency
Topic 4: Interaction Studio	8%	- Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities
Topic 5: Journey Orchestration	25%	- Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Activities and decision splits - Entry sources and audience evaluation
Topic 6: Social Studio	10%	- Content management and moderation - Social analytics and reporting - Social media publishing and engagement
Topic 7: Ad Studio	12%	- Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q51-Q56):

NEW QUESTION # 51
How often are Einstein Engagement Scores updated?

A. Every hour
B. Every day for email, every week for mobile.
C. Every day
D. Every day for mobile, every week for email.

Answer: C

NEW QUESTION # 52
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent or child business unit are available only in that business unit
C. keywords in parent business unit can be shared to any child business units
D. keywords in parent business unit are automatically available to all child business units

Answer: B

NEW QUESTION # 53
What data is there in mobile connect demographics, select3

A. First name
B. channel
C. Region
D. City
E. Email

Answer: A,C,D

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 54
What does Priority in an in App message determine?

A. Where on the screen (top, middle, bottom) the in-app message should appear
B. If the priority is set to 1, then the user's device will vibrate to let them know
C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Answer: D

NEW QUESTION # 55
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Data aggregation
B. Unified customer profile
C. Orchestration

Answer: B,C

NEW QUESTION # 56
......

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