Marketing-Cloud-Account-Engagement-Consultant復習攻略問題 & Marketing-Cloud-Account-Engagement-Consultant試験内容

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Implement data management and compliance policies - Configure account settings, security, and governance - Manage business units, user roles, and permissions
Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance
Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History

>> Marketing-Cloud-Account-Engagement-Consultant復習攻略問題 <<

Marketing-Cloud-Account-Engagement-Consultant試験内容、Marketing-Cloud-Account-Engagement-Consultant学習範囲

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 Marketing-Cloud-Account-Engagement-Consultant 試験問題 (Q89-Q94):

質問 # 89
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

正解：B

質問 # 90
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Email Templates
B. User Notifications
C. User Signatures
D. Dynamic Content
E. Social Posts

正解：A、C、D

質問 # 91
Select available Webinar Connectors

A. Webex
B. WebinarJam
C. Demio
D. ClickMeeting
E. GoToWebinar
F. ReadyTalk

正解：A、E、F

質問 # 92
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. A link to assign licenses and permission sets
B. A link to download Engage Alerts for Mac
C. Campaign send limits
D. A link to Salesforce Engage training resources

正解：B、D

質問 # 93
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
B. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
C. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

正解：D

質問 # 94
......

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