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Salesforce Advanced-Cross-Channel Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:AP-214
Exam Format:Multiple Select, Scenario-based, Multiple Choice
Exam Price:USD 150
Passing Score:67% (27 out of 40)
Exam Duration:60 minutes
Real Exam Qty:40
Related Certifications:Salesforce Accredited Professional
Available Languages:English
Sample Questions:Salesforce Advanced-Cross-Channel Sample Questions
Exam Way:Online (Kryterion Webassessor or Pearson VUE)
Pre Condition:None
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview

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In order to prepare for the Salesforce Advanced-Cross-Channel Exam, candidates should have a thorough understanding of the Salesforce Marketing Cloud platform and its various components. They should also have experience in implementing cross-channel marketing campaigns and be familiar with best practices for creating personalized customer experiences. Salesforce offers a range of study materials and resources to help candidates prepare for the exam, including online courses, study guides, and practice exams.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q33-Q38):

NEW QUESTION # 33
When are customers eligible to be send a message in STO(when customer will engage then its sent)

Answer: A

Explanation:
Understanding Send Time Optimization (STO):
* Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
* How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
STO Send Time Logic:
* Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
* Send at Predicted Hour:The email is sent during that predicted hour.
* It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
* It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.
* It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.


NEW QUESTION # 34
What user permission is required to configure SSO in social studio.

Answer: B

Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.


NEW QUESTION # 35
What happens when a paused journey is resumed?

Answer: B


NEW QUESTION # 36
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Answer: C


NEW QUESTION # 37
What is true about contact data and journey data.

Answer: A


NEW QUESTION # 38
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