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Salesforce Marketing-Cloud-Personalization Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Marketing Cloud Personalization Accredited Professional Exam |
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| Exam Number: | Marketing-Cloud-Personalization |
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| Real Exam Qty: | 60 |
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| Certificate Validity Period: | Certification does not expire |
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| Exam Duration: | 90 minutes |
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| Related Certifications: | Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Engagement Developer |
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| Available Languages: | English |
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| Exam Format: | Multiple Select, Multiple Choice |
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| Passing Score: | 68% |
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| Exam Price: | USD 200 |
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| Sample Questions: | Salesforce Marketing-Cloud-Personalization Sample Questions |
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| Exam Way: | Online proctored exam (PSI Testing Centers or remote proctoring) |
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| Pre Condition: | Salesforce Marketing Cloud Administrator certification is recommended but not required. Basic understanding of marketing automation and web analytics is helpful. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudpersonalization |
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Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Exam is designed for individuals who want to demonstrate their expertise in personalizing customer experiences through the Salesforce Marketing Cloud. Marketing Cloud Personalization Accredited Professional Exam certification validates the knowledge and skills required to create successful personalized campaigns, drive engagement, and increase customer loyalty.
Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q19-Q24):
NEW QUESTION # 19
What is the unified customer profile?
- A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A profile view for administrators to see activity across all of the customer touch points
Answer: A
NEW QUESTION # 20
How are anonymous visitors tracked?
- A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
- B. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
- C. The browser assigns a 3rd party cookie
- D. The customer must assign a unique alphanumeric identifier using a first-party cookie.
Answer: B
Explanation:
Anonymous visitors are tracked using a unique alphanumeric identifier assigned by Marketing Cloud Personalization through afirst-party cookie, ensuring compliance with privacy standards.
Reference: Salesforce Interaction Studio Visitor Tracking Guide.
NEW QUESTION # 21
What three things does a developer code in web template?
- A. Client side instructions for rendering
- B. Campaign qualification rules
- C. Set the control group percentage
- D. Defining what can be configured in a campaign
- E. HTML and CSS for controlling appearance
Answer: A,E
NEW QUESTION # 22
Which two items can be included in the total engagement score calculation?
- A. Identity merge date
- B. Time of Day
- C. Actions
- D. Visits
Answer: C,D
NEW QUESTION # 23
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Social mentions
- C. Actions
- D. Dimensions
Answer: C
NEW QUESTION # 24
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