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| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
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NEW QUESTION # 96
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
Answer: C
Explanation:
SMS/MMS sends in Journey Builder require a fully normalized phone number - country code plus the local number with no additional formatting characters - present directly in the entry-source data extension at the point the SMS activity executes; Marketing Cloud does not automatically infer or append a missing country code on the platform ' s own initiative. Because the root cause described is that the Salesforce-sourced mobile number field lacks the country code altogether, the fix must occur at the data source: formatting the phone field value in Salesforce to explicitly include the country code prefix (+1 for United States numbers) before or as it syncs into the journey ' s entry data extension, ensuring the normalized format Journey Builder requires is present from the start. There is no native ' Normalize Phone Number ' toggle in Journey Builder settings (option A) that automatically fixes missing country codes - this is a fabricated distractor. Configuring a Salesforce field ' s locale setting (option B) affects display/input formatting conventions within Salesforce itself, not the actual stored digit string synced to Marketing Cloud. There is likewise no ' sending country ' selector within the SMS activity configuration (option C) that retroactively corrects malformed source data.
Reference: SMS/MMS Activity Phone Number Requirements, Journey Builder Salesforce Entry Sources.
NEW QUESTION # 97
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
Answer: D
NEW QUESTION # 98
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
Answer: D
Explanation:
Because NTO is importing an entirely new dataset of customer records from a newly acquired company, and needs an ongoing, automatically-enforced safeguard ensuring that any email address matching a previously recorded opt-out is excluded from commercial sends - not just a one-time manual check - an Auto- suppression list, dynamically populated and refreshed against the known opted-out addresses, is the correct feature: once configured, it automatically applies to future qualifying sends without requiring the marketer to manually re-attach a static list to each individual send, providing durable, ongoing compliance protection as the newly imported and existing populations are merged. A standard Suppression list (C) is a static, manually- attached list that must be explicitly selected on each individual send - it does not automatically and continuously enforce itself across all future sends the way an auto-suppression list does, making it a less robust, more maintenance-dependent safeguard for this ongoing compliance concern. ' Exclusion Script ' (A) and ' Exclusion List ' (B) are not standard, documented Marketing Cloud feature names for this purpose.
Reference: Auto-Suppression Lists, Opt-Out Compliance in Data Migrations.
NEW QUESTION # 99
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
Answer: A
NEW QUESTION # 100
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
Answer: B
NEW QUESTION # 101
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