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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Marketing-Cloud-Account-Engagement-Consultant Lab Questions & Study Materials Marketing-Cloud-Account-Engagement-Consultant Review

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q161-Q166):

NEW QUESTION # 161
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Answer: A

NEW QUESTION # 162
Which one is Marketing Cloud Account Engagement Video Connector

A. YouTube
B. Vimeo
C. Dailymotion
D. Wistia

Answer: D

NEW QUESTION # 163
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use multivariate test & Review email preview
B. Use rendering test and send to Test List
C. Use individual email test
D. Use A/B test

Answer: B

NEW QUESTION # 164
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages.
B. Account-based marketing personalizes experiences for prospects.
C. Account-based marketing is only a good fit for certain industries.
D. Account-based marketing completely replaces broad-based marketing.

Answer: A,B

NEW QUESTION # 165
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Completion action on the form submission
B. Segmentation rule based on the form submission
C. Automation rule based on the form submission
D. Dynamic list based on the form submission

Answer: A

Explanation:
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/

NEW QUESTION # 166
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