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| Section | Objectives |
|---|
| Topic 1: Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
| Topic 2: Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
| Topic 3: Account Engagement Administration | - Configuration and Setup
- 1. Connector setup with Salesforce CRM
- 2. Business Unit setup and hierarchy
- 3. User roles and permissions
|
| Topic 4: Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
| Topic 5: Prospect Management | - Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
- Lead Lifecycle Management
- 1. Lifecycle stages and assignment rules
- 2. Scoring and grading
|
| Topic 6: Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q138-Q143):
NEW QUESTION # 138
Is it possible to split Dynamic List to other Dynamic Lists?
Answer: B
NEW QUESTION # 139
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
Answer: A
NEW QUESTION # 140
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. ABDC
- B. CBDA
- C. CDAB
- D. CDBA
Answer: D
NEW QUESTION # 141
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
Answer: A,E
NEW QUESTION # 142
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Place additional navigation on the LenoxSoft home page.
- B. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
- C. Create new content for the paid search ads that direct to the home page.
- D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
Answer: C
NEW QUESTION # 143
......
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