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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Social Studio
Topic 2: Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Dashboarding - Data visualization
Topic 3: Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - API integrations - Data synchronization
Topic 4: Einstein for Marketing Cloud	22.5%
Topic 5: Mobile (SMS/Push)
Topic 6: Triggers
Topic 7: Distributed Marketing
Topic 8: Leveraging Customer Data and Analytics for Personalization		- Data management - Predictive modeling - Segmentation
Topic 9: Interaction Studio
Topic 10: Journey Orchestration
Topic 11: Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Stakeholder management - Change management
Topic 12: Ad Studio
Topic 13: Cross-Channel Marketing Strategies and Tactics		- Channel selection - Multi-touch attribution - Campaign planning

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
What is true about Einstein engagement frequency (EEF). Select 3

A. The model uses data available only in your account
B. EEF uses only commercial send data not transactional
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
D. It uses last ISO days engagement data

Answer: A,B,C

NEW QUESTION # 33
How are profiles merged In IS:

A. Probabilistic matching
B. Once a day
C. Deterministic matching on matched identities

Answer: C

NEW QUESTION # 34
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. monthly
B. daily
C. hourly
D. Biweekly

Answer: D

NEW QUESTION # 35
What is the prerequisite to create advertising studio audience:

A. Create advertising/business account on the required and network and setup the ad account integration in MC
B. Set user opt in data.
C. There is no prerequisite as all setup is done.

Answer: A

NEW QUESTION # 36
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Product
B. banner
C. Content

Answer: A,B,C

NEW QUESTION # 37
......

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