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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Subscriber and Data Management26%- Manage subscribers, lists, and data extensions
- Configure segmentation and audiences
Topic 2: Insights and Analytics10%- Analyze email performance and tracking data
Topic 3: Marketing Automation26%- Configure automations using Automation Studio
- Configure and execute journeys using Journey Builder
Topic 4: Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Topic 5: Email Marketing Best Practices15%- Evaluate email design elements and techniques for effective campaigns
- Differentiate elements that impact message deliverability
- Demonstrate subscriber acquisition and retention methodologies

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q98-Q103):

NEW QUESTION # 98
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Answer: C

Explanation:
Reference:Salesforce Documentation - Datorama Reports for Marketing Cloud


NEW QUESTION # 99
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: B

Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.


NEW QUESTION # 100
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

Answer: C

Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions


NEW QUESTION # 101
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

Answer: C

Explanation:
In Salesforce Marketing Cloud, the Send Log Data Extension is used to record information about actual sends that go out to subscribers. However, test sends and preview sends are not logged in the Send Log Data Extension because they are intended for testing and validation purposes, not actual subscriber communications.
References:Salesforce Marketing Cloud Documentation on Send Logging


NEW QUESTION # 102
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

Answer: B

Explanation:
To improve emaildeliverability, it is effective to scale back sending to specific ISPs where issues have been identified. This approach helps in maintaining a good sender reputation and avoiding potential blocks or filtering by the ISPs. By reducing the sending volume toproblematic ISPs temporarily, you give the infrastructure time to resolve the issues, which can then help improve overall deliverability rates. Reference:
Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices.


NEW QUESTION # 103
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