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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 2: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 3: Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Topic 4: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 5: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 6: Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Topic 7: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 8: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q142-Q147):

NEW QUESTION # 142
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Answer: A

NEW QUESTION # 143
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Answer: B

NEW QUESTION # 144
"What record page layouts can the Send Engage Email button be added to?

A. User
B. Contract
C. Case
D. Opportunity

Answer: D

NEW QUESTION # 145
While creating Layout Templates it is possible to Import Layout from certain URL

A. False
B. True

Answer: B

NEW QUESTION # 146
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
C. Configure users > set up a user group > have nurture programs assign prospects to the user group
D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Answer: C

NEW QUESTION # 147
......

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