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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Automation20%- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Journey Builder design and implementation
Discovery and Architecture16%- Long-term solution maintainability and scalability
- Requirements gathering and analysis
- Solution design and architecture planning
- Data and segmentation strategy design
Account Configuration12%- Sender authentication and deliverability management
- User roles, permissions and security settings
- Mobile Studio configuration and features
- Account hierarchy and business unit setup
Messaging11%- Content personalization and dynamic content
- Email, SMS and push message design
- Message delivery and optimization
- Cross-channel messaging strategy
Integration20%- Data model support for personalized messaging
- Integration with Salesforce CRM and external systems
- Marketing Cloud Connect configuration and troubleshooting
- Extension products and integration solutions
Data Modeling and Management21%- Data import, export and transformation
- Data extensions, attribute groups and relationships
- Reporting, tracking and data views
- Contact configuration and identity management

>> Marketing-Cloud-Consultant試験関連赤本 <<

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Salesforce Certified Marketing Cloud Consultant 認定 Marketing-Cloud-Consultant 試験問題 (Q78-Q83):

質問 # 78
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

正解:D


質問 # 79
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?

正解:A


質問 # 80
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
(Choose 3 answers)

正解:A、C、E

解説:
Comprehensive and Detailed Explanation:
Correct answers are A, B, and C.
* A - Journey Builder allows simple segmentation using Entry Events and Filters without complex SQL Queries.
* B - Journey Builder's drag-and-drop UI helps create complex decision splits and paths easily.
* C - Behavior-based goals (e.g., click a link, open an email, purchase completed) are set within Journey Builder to track success.
#Why others are wrong:
* D: Processing zipped, encrypted files (e.g., decryption, file transfer) is handled in Automation Studio, not Journey Builder.
* E: Complex customer segmentation across multiple DEs often still requires SQL queries in Automation Studio.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Journey Builder vs Automation Studio:
"Use Journey Builder to create behavior-based journeys and decision splits with a visual interface. Use Automation Studio for complex queries, large data imports, and file processing." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_vs_as.htm)
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質問 # 81
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

正解:B

解説:
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for.References:https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-m


質問 # 82
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

正解:B


質問 # 83
......

IT業の多くの人がいくつか認証試験にパスしたくて、それなりの合格証明書が君に最大な上昇空間を与えます。この競争の激しい業界でとんとん拍子に出世させるのはSalesforceのMarketing-Cloud-Consultant認定試験ですが、簡単にパスではありません。でもたくさんの方法があって、最も少ない時間をエネルギーをかかるのは最高です。

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