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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Email Marketing	20%	- Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q184-Q189):

NEW QUESTION # 184
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history metrics related lists to campaign page layouts.
C. Add engagement history lightning component to lead & contact page layouts.
D. Add engagement history activity related lists to lead & contact page layouts.

Answer: D

NEW QUESTION # 185
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication provides legal protection against email abuse complaints.
B. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
C. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
D. Authentication ensures the company's sending IP will not appear on blocklists.

Answer: A,C

NEW QUESTION # 186
How many automation rules can you have

A. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B. Always 100
C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

Answer: D

NEW QUESTION # 187
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "List emails" template
B. "One to one emails" template
C. "Engage" template
D. "Autoresponder emails" template

Answer: C

NEW QUESTION # 188
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Add a form completion action to apply a tag with the name of the piece of content.
D. Track downloads in the form reports and build different lists for all submissions.

Answer: C

NEW QUESTION # 189
......

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