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| Section | Weight | Objectives |
|---|---|---|
| Discovery | 27% | - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments |
| Design | 53% | - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices - CI/CD strategy and deployment planning - Reporting and analytics solution design - Security model and permission set design - Data model design and object relationships - Product model definition and pricing methodology (ASM) - Integration architecture and system interoperability |
| Implement | 20% | - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support |
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NEW QUESTION # 46
A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification objects define inventory specifications such as TV programs for linear ads. Media Plan Placement represents the booking of ads into those specs. Media Channel is broader, and Ad Creative is related to creative assets, not media inventory.
Reference:
Media Cloud Ad Space Specification
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_space_specification.htm&type=5
NEW QUESTION # 47
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.
Reference:
Media Cloud Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_media_types.htm&type=5
NEW QUESTION # 48
A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Designing orchestration plans benefits from creating a master end-to-end plan for sequencing order milestones and breaking orchestration into separate plans per functional area (provisioning, logistics, billing) to manage complexity and integration points. Using a single swim lane or over-describing commercial products is not recommended.
Reference:
Media Cloud Order Management Orchestration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management_orchestration.htm&type=5
NEW QUESTION # 49
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The orchestration plan in ASM follows a logical sequence starting with creating the order, then creating associated line items, followed by approval, activation, and finally adding creative assets. This order ensures proper status transitions and fulfillment processes.
Reference:
Media Cloud Industries Order Management Documentation
Salesforce ASM Orchestration Plans
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_orchestration.htm&type=5
NEW QUESTION # 50
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 51
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