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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
Advertising and Social Integration15%- Implement audience synchronization
- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
Email Marketing Advanced Concepts25%- Optimize email deliverability
- Implement advanced segmentation strategies
- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
Automation and Journey Builder10%- Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models
Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Implement mobile opt-in management
- Apply compliance and regulatory requirements
- Design mobile customer journeys

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
To what types of objects can you do a quick send in distributed marketing, Select multiple

Answer: A,B


NEW QUESTION # 76
Where would you add a topic profile

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:


NEW QUESTION # 77
What is true about SMS keywords other than HELP and STOP?

Answer: B


NEW QUESTION # 78
Which two concepts are types of Journeys?
Choose 2 answers

Answer: A,C


NEW QUESTION # 79
What is true about contact data and journey data.

Answer: A


NEW QUESTION # 80
......

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