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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 2: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 3: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 4: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 5: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 6: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q111-Q116):

NEW QUESTION # 111
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Answer: C

NEW QUESTION # 112
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are sent an autoresponder requesting email verification.
B. Send the content via an autoresponder email with a link to download the content.
C. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
D. Using the data format drop-down, set the email validation option at the form level.

Answer: A,D

NEW QUESTION # 113
Select available Webinar Connectors

A. ReadyTalk
B. GoToWebinar
C. WebinarJam
D. ClickMeeting
E. Webex
F. Demio

Answer: A,B,E

NEW QUESTION # 114
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send a list email to all prospects who are opted in.
B. Send Engage emails to all prospect who are opted in.
C. Send an operational email to all prospects.
D. Send an automated operational email to all prospects.

Answer: C

NEW QUESTION # 115
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a dynamic list of approved users to use as the recipient list in the sending tab.
B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
C. Create a static list of approved users to use as the recipient list in the sending tab.
D. Create a test list of approved users to use in the testing tab of the email now.

Answer: D

NEW QUESTION # 116
......

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