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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Topic 2: Social Studio	12%	- Social Studio functionality and configuration - Social customer service and engagement strategies - Identity unification and data management
Topic 3: Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management
Topic 4: Mobile Studio	13%	- MobilePush and WhatsApp integration - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features
Topic 5: Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency - Differentiate Einstein features and use cases
Topic 6: Journey Orchestration	15%	- Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys
Topic 7: Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Topic 8: Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Channel selection and campaign planning - Multi-touch attribution and KPIs

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q24-Q29):

NEW QUESTION # 24
What is supported as a managed account in Social Studio?

A. Google My Business
B. Reddit
C. Yelp
D. Amazon

Answer: A

NEW QUESTION # 25
How often are the Einstein Engagement Scoring models updated?

A. Weekly
B. Monthly
C. Daily
D. Hourly

Answer: B

NEW QUESTION # 26
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
D. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

Answer: B,C

NEW QUESTION # 27
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent or child business unit are available only in that business unit
B. keywords in parent business unit can be shared to any child business units
C. keywords in child business unit can be shared between other child business units
D. keywords in parent business unit are automatically available to all child business units

Answer: A

NEW QUESTION # 28
What data is there in mobile connect demographics, select3

A. channel
B. Region
C. City
D. First name
E. Email

Answer: B,C,D

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 29
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