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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	- Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis
Topic 2: Account Configuration	12%	- Account hierarchy design and management - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution
Topic 3: Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation
Topic 4: Data Modeling and Management	21%	- Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts
Topic 5: Messaging	11%	- Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy
Topic 6: Integration	20%	- Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q15-Q20):

NEW QUESTION # 15
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send starred prospect activity alerts by owner
B. Configure Users > Send Salesforce Engage report emails by team
C. Configure Users > Send daily visitor activity emails by state
D. Configure Users > Send daily prospect activity emails by owner

Answer: C

NEW QUESTION # 16
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Phone
B. Text
C. You can't do this
D. Number

Answer: B

NEW QUESTION # 17
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
B. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
D. Refine scoring and grading models to only give the Sales team the most qualified leads.

Answer: D

NEW QUESTION # 18
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B. They should ensure their URL structures can handle parameters before verifying the connector.
C. The connector cannot be linked directly to an MCC account.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 19
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Sendable data extension is saved in the Salesforce Data Extensions folder.
B. Email Address column is included in the report used for sending.
C. Required profile attributes are properly mapped.
D. Report is saved in Standard Salesforce folder.

Answer: C

Explanation:
For Marketing Cloud Connect to correctly write tracking data (sends, opens, clicks, bounces) back to the corresponding Contact or Lead record in Sales Cloud, the integration relies on properly mapped profile attributes that establish how a Marketing Cloud subscriber record correlates to a specific Salesforce record ID.
If these mappings are missing or misconfigured, Marketing Cloud cannot reliably resolve which Salesforce record a given Email Studio send/tracking event belongs to, so the data simply fails to synchronize back, even though the send itself completes successfully. This is the first configuration a consultant should audit when tracking sync silently fails after an otherwise successful Marketing Cloud Connect implementation. Option A, folder placement of a sendable data extension, affects where the object lives organizationally but is not a driver of whether tracking data flows back to Salesforce. Option B, standard folder placement for reports, is a Salesforce-side organizational detail unrelated to the tracking sync mechanism. Option D, including the Email Address column in a report used for sending, is relevant to Report/Campaign-based sends resolving recipients, but does not by itself explain a broad tracking sync failure specifically tied to profile attribute mapping.
Reference: Marketing Cloud Connect Configuration, Profile Attribute Mapping.

NEW QUESTION # 20
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