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| Section | Objectives |
|---|---|
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Subscriber and Data Management | - Subscription management and preferences - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Content Creation and Delivery | - Dynamic content and personalization - Templates and AMPscript basics - Email Studio and content builder usage |
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질문 # 72
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
정답：B
설명：
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports
질문 # 73
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
정답：A
설명：
Configuring an Auto-Suppression list for the Commercial classification ensures that a group of subscribers isautomatically excluded from receiving promotional emails. This method provides a straightforward way to manage suppression across all relevant email sends, preventing promotional emails from being sent to these subscribers. Further details can be found intheAuto-Suppression Lists documentation.
질문 # 74
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
정답：A
설명：
To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:
* SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.
* Data Extract: To extract the data into a file format suitable for transfer.
* File Transfer: To move the extracted file to theEnhanced FTP Export folder.
This combination ensures that the data is queried, extracted, and then transferred as needed. Reference:
Salesforce Marketing CloudDocumentation
질문 # 75
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
정답：B
설명：
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.
질문 # 76
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
정답：A
설명：
Import Activity in Salesforce Marketing Cloud allowsusers to automate the process of importing data from an external source like an Amazon S3 bucket into Data Extensions. The Import Activity can be set up in Automation Studio, where you can define the source, destination, and schedule for the data import. This method is verified in Salesforce Marketing Cloud documentation under Automation Studio and Import Activity setup.
질문 # 77
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