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| Section | Objectives |
|---|
| Automation and Optimization | - Performance measurement
- 1. A/B testing and optimization strategies
- 2. Campaign analytics and reporting
- Automation Studio workflows
- 1. Import, query, and segmentation automation
- 2. Scheduled vs event-driven automation
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
- 1. Personalization strategies across channels
- 2. Multi-step journey optimization
- Journey Builder configuration
- 1. Entry sources and audience segmentation
- 2. Decision splits and engagement logic
|
| Email and Messaging Execution | - Email Studio operations
- 1. Send classification and deliverability rules
- 2. Content creation and AMPscript basics
- Multi-channel messaging
- 1. SMS and push notification integration concepts
- 2. Triggered and transactional messaging
|
| Marketing Cloud Core Architecture | - Data management and integration
- 1. API and system integrations
- 2. Data Extensions and relational data design
- Salesforce Marketing Cloud ecosystem components
- 1. Contact data model and Contact Builder fundamentals
- 2. Email Studio, Journey Builder, Automation Studio overview
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q80-Q85):
NEW QUESTION # 80
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers
- A. Contact Data is a set of static values passed into the Journey for each contact.
- B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
- C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- D. journey Data is a set of static values passed into the journey for each contact.
Answer: B,D
NEW QUESTION # 81
What is the prerequisite to create advertising studio audience:
- A. There is no prerequisite as all setup is done.
- B. Create advertising/business account on the required and network and setup the ad account integration in MC
- C. Set user opt in data.
Answer: B
NEW QUESTION # 82
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. One week
- B. Thirty days
- C. Six Months
- D. One Year
Answer: B
NEW QUESTION # 83
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. EEF uses only commercial send data not transactional
- C. The model uses data available only in your account
- D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
Answer: B,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 84
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. Salesforce trains eachcustomer's model using only thatcustomer's data.
- B. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- C. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- D. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
- E. EEFuses only commercial send data.Transactional sends are not considered in modeling.
Answer: A,C,D
NEW QUESTION # 85
......
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