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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q49-Q54):

NEW QUESTION # 49
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Text
B. Phone
C. Number
D. You can't do this

Answer: A

NEW QUESTION # 50
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. False
B. True

Answer: B

NEW QUESTION # 51
How many automation rules can you have

A. Always 100
B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

Answer: D

NEW QUESTION # 52
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Answer: B

NEW QUESTION # 53
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Salesforce Model
B. Even Attribution Model
C. First Touch Model
D. Last Touch Model

Answer: D

NEW QUESTION # 54
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