Marketing-Cloud-Account-Engagement-Consultant資格模擬 & Marketing-Cloud-Account-Engagement-Consultant試験合格攻略

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Salesforce Marketing-Cloud-Account-Engagement-Consultant 認定試験の出題範囲：

トピック	出題範囲
トピック 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
トピック 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
トピック 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
トピック 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
トピック 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
トピック 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
トピック 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 Marketing-Cloud-Account-Engagement-Consultant 試験問題 (Q108-Q113):

質問 # 108
LenoxSoft wants to implement a form to be used in multiple places on their website, including their " Contact Us " page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a form handler and enable data kiosk entry mode.
B. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate " Contact Us " landing page.
C. Create a form handler to link to an existing form on the website.
D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

正解：A

解説：
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_forms_kiosk_mode.htm
& type=0

質問 # 109
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Standard
B. Marketing Cloud Account Engagement Plus
C. Marketing Cloud Account Engagement Professional
D. Marketing Cloud Account Engagement Growth
E. Marketing Cloud Account Engagement Ultimate
F. Marketing Cloud Account Engagement Advanced

正解：B、D、F

質問 # 110
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

正解：B

質問 # 111
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A. CBDA
B. ABDC
C. CDBA
D. CDAB

正解：C

質問 # 112
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C. Import all prospect data and create a suppression list.
D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

正解：A

質問 # 113
......

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