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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 7	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q181-Q186):

NEW QUESTION # 181
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. False
B. True

Answer: B

NEW QUESTION # 182
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is marked as do not email
B. The prospect is sent to the recycle bin
C. The prospect is marked as opted out
D. The prospect is unassigned from its user

Answer: B

NEW QUESTION # 183
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Choose which sender IP to use
B. Create and add a tracking code to the website
C. Setup tracker subdomain and validate it
D. Setup DNS for each used domain and validate the connection

Answer: B,C,D

NEW QUESTION # 184
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. Formula
C. Time
D. Date/Time
E. Lookup Relationship
F. Text Area (Rich)
G. External Lookup Relationship
H. Geolocation

Answer: B,E,F,G,H

NEW QUESTION # 185
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The leads have been reassigned to a user who does not exist in that BU.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

Answer: B,D

NEW QUESTION # 186
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