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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 2: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Topic 3: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 4: Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Topic 6: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance

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Pass Guaranteed 2026 Salesforce Newest MCAE-Con-201: Exam Salesforce Certified Marketing Cloud Account Engagement Consultant Fees

The information technology market has become very competitive. Salesforce MCAE-Con-201 technologies and services are constantly evolving. Therefore, the Salesforce MCAE-Con-201 certification has become very important to advance one’s career. Success in the Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 exam validates and upgrades your skills in Salesforce MCAE-Con-201 technologies. It is the main reason behind the popularity of the Salesforce MCAE-Con-201 certification exam. You must put all your efforts to clear the challenging Salesforce MCAE-Con-201 examination. However, cracking the MCAE-Con-201 test is not an easy task.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q199-Q204):

NEW QUESTION # 199
It is possible for prospect to have less than 0 score

A. False
B. True

Answer: B

NEW QUESTION # 200
Is it possible for many users to edit exact same Email Template simultaneously?

A. False
B. True

Answer: A

NEW QUESTION # 201
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
C. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
D. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Answer: A

NEW QUESTION # 202
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Submissions
B. Form Report: Impressions
C. Form Report: Conversions
D. Lifecycle Report: New Prospects Created

Answer: C,D

NEW QUESTION # 203
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Answer: D

NEW QUESTION # 204
......

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