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| Section | Weight | Objectives |
|---|---|---|
| Tactical Innovation & The Innovation Professional | 35% | - Innovation culture and leadership - Managing innovation projects and teams - Tools and methods for opportunity identification - Ideation, brainstorming and concept development processes |
| Innovation Implementation & Scaling | 15% | - Overcoming barriers and managing change - Launching and scaling innovations - Prototyping, testing and validation |
| Foundations: Core Innovation Knowledge & Concepts | 25% | - Types and models of innovation: incremental, disruptive, open innovation - Role and value of innovation in organizations and markets - Definitions, principles and frameworks of innovation |
| Strategic Innovation & Organizational Capability | 25% | - Building innovation capabilities and systems - Measuring and evaluating innovation performance - Intellectual property and value capture - Aligning innovation with business strategy |
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NEW QUESTION # 117
Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.
Select one correct answer from the list:
Answer: D
NEW QUESTION # 118
In the fourth step in the GInI Breakthrough Innovation Method-Synthesis and Capture-teams conceptually define and document the details around any number of new solution concepts, including any feature mixes they require.
Select one correct answer from the list:
Answer: A
Explanation:
The fourth step of the GInI Breakthrough Innovation Method, " Synthesis and Capture, " is about consolidating insights from prior steps into tangible outputs. The CInP Handbook specifies that teams " conceptually define and document " " new solution concepts, " detailing their features and requirements (e.g., functionality, design elements). This step focuses on the " what " of the solution-specific ideas that address the defined context-before broader considerations like value propositions or business models are fully fleshed out. Option A, " value propositions, " emerges later, tying solutions to market needs. Option B, " value models, " involves delivery mechanisms, beyond this step's scope. Option C, " business models, " includes strategic and regulatory aspects, typically Mid Zone concerns. Option D aligns with GInI's focus on solution concepts as the immediate output, matching the question's wording and the original answer. This reflects GInI's Front End emphasis on ideation-to-concept transition, ensuring ideas are concrete before validation, a process rooted in iterative design principles.
Reference: GInI CInP Handbook, Section on Breakthrough Innovation Method, Step 4: Synthesis and Capture.
NEW QUESTION # 119
Qualitative studies are generally conducted in one of two ways-either online or as fieldwork. The latter involves going out into the field and talking to certain types of people, often when they are engaged in a particular experience of interest.
Select one correct answer from the list:
Answer: B
Explanation:
The CInP Handbook explains that qualitative studies in innovation research, particularly within Design Research, are conducted either online (e.g., virtual interviews) or through fieldwork. Fieldwork, as GInI describes, entails " going out into the field and talking to certain types of people, " often in situ-while they' re engaged in a specific experience (e.g., using a product, navigating a service)-to capture contextual insights. This ethnographic approach allows researchers to observe authentic behaviors and ask targeted questions, yielding rich, nuanced data for needfinding. Option B, " taking pictures of random subjects, " lacks purpose and depth, contradicting GInI's focus on intentionality. Option C, " door-to-door surveys, " is structured and less contextual, missing the experiential focus. Option D, " kiosks, " is a quantitative tactic, not qualitative fieldwork. Option A matches GInI's methodology, aligning with the original answer, embodying a rigorous, user-focused process that informs empathetic design-a key differentiator in GInI's innovation toolkit.
Reference: GInI CInP Handbook , Section on Qualitative Research Methods.
NEW QUESTION # 120
Colloquially, the Front End of Innovation is referred to as Innovation's First Mile.
Select one correct answer from the list:
Answer: D
Explanation:
GInI'sCInP Handbooknotes that the Front End of Innovation-where needs are identified and ideas generated-is colloquially called "Innovation's First Mile," symbolizing the initial, exploratory leg of the journey. This term captures its foundational role, akin to a race's starting stretch. "Innovation's Roadmap" (B) suggests planning, not a phase. "Innovation's Long Road" (C) is vague. "Innovation's Last Mile" (D) implies delivery (Back End). Option A matches GInI's informal label, aligning with the original answer, reflecting a vivid, industry-recognized metaphor for GInI's creative inception-a poetic yet precise GInI touchstone.
Reference:GInICInP Handbook, Section on Front End of Innovation Terminology.
NEW QUESTION # 121
A very broad array of different types of Market Research exist. Most of these can be classified into one of two groups: either ________ or ________ research.
Answer: B
Explanation:
Market research is most commonly divided into quantitative and qualitative research. Quantitative research gathers numerical, measurable data that can be statistically analyzed, such as survey results, market size, frequency, preference ratings, usage rates, and segmentation data. Qualitative research explores meaning, motivation, behavior, perception, and context through interviews, observation, fieldwork, focus groups, and open-ended inquiry. The question asks for the broad classification of market research types, not a casual description of research style. Option A is therefore correct. Objective/subjective is not the standard market- research classification and can be misleading because qualitative research can still be rigorous. Analytical
/empirical is too academic and does not reflect the practical market-research split being tested. Hard/soft is informal and imprecise. In innovation work, both quantitative and qualitative research are important:
quantitative research helps measure patterns, while qualitative research helps uncover deeper needs, motivations, and insights that can feed the innovation process.
NEW QUESTION # 122
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