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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Topic 2: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Topic 3: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 4: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 5: Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Topic 6: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Topic 7: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Topic 8: Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q171-Q176):

NEW QUESTION # 171
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Answer: A

NEW QUESTION # 172
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Answer: A

NEW QUESTION # 173
It is recommended that Email Preference Center should use more than one page level depth

A. True
B. False

Answer: B

NEW QUESTION # 174
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
B. Create an automation rule to assign to a group when the qualification criteria is met.
C. Create a completion action to assign to a group when the prospect reaches a score of 100.
D. Create a completion action to assign to a lead queue when a high-value form is submitted.

Answer: B

NEW QUESTION # 175
Select available Social Posting Connectors

A. Twitter
B. Linkedln
C. Tumblr
D. Zone
E. Instagram
F. WhatsApp
G. Facebook

Answer: A,B,G

NEW QUESTION # 176
......

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