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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q39-Q44):

NEW QUESTION # 39
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
B. Build dynamic list add criteria as Contact as blank add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Answer: B

NEW QUESTION # 40
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
C. Import all prospect data and create a suppression list.
D. Import only the list of mailable prospects in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 41
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. False
B. True

Answer: B

NEW QUESTION # 42
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze form submission performance for the prospects they have emailed.
B. Sales Managers can receive desktop notifications for their teams' email activities.
C. Sales Managers can analyze lead information like prospect activity, scores, and grades.
D. Users can analyze the performance of their templated and non-templated emails.

Answer: D

NEW QUESTION # 43
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
C. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Answer: C

NEW QUESTION # 44
......

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