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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Social Studio12%- Social customer service and engagement strategies
- Social Studio functionality and configuration
- Identity unification and data management
Topic 2: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      Topic 3: Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Topic 4: Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud
      Topic 5: Journey Orchestration15%- Integration with Datorama and Google Analytics
      - Reporting and analytics for journeys
      - Journey design and best practices
      Topic 6: Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Topic 7: Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
      - Performance reporting and optimization
      - Multi-touch attribution and KPIs
      Topic 8: Mobile Studio13%- MobilePush and WhatsApp integration
      - Mobile messaging configuration and best practices
      - MobileConnect and GroupConnect features

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

      NEW QUESTION # 74
      What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
      Choose3 answers

      Answer: A,C,D


      NEW QUESTION # 75
      28, Whit are the functionalities of ad studio. Select multiple.

      Answer: A,D,E


      NEW QUESTION # 76
      How often are the Einstein Engagement Scoring scores updated for Email?

      Answer: B


      NEW QUESTION # 77
      What Einstein functionality makes predictions for email only?

      Answer: D


      NEW QUESTION # 78
      What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

      Answer: A,B,C


      NEW QUESTION # 79
      ......

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