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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Model & Configuration20%- Configure business logic elements (Objects, Attributes, Catalog)
- Manage dataset settings and configurations
- Set up user profiles and visitor identification
- Configure data ingestion methods (API, SDK, integrations)
- Implement event data collection and tracking
Topic 2: Campaigns & Experiences28%- Implement campaign triggers and targeting rules
- Set up A/B testing and multivariate testing
- Configure personalization through decision logic
- Use templates and creative assets
- Build and configure web campaigns and experiences
- Create and manage in-app and mobile experiences
Topic 3: Product Overview7%- Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products
- Identify use cases for Marketing Cloud Personalization
- Explain the core concepts and value of the platform
Topic 4: Audience Management20%- Create and use filters and audiences in campaigns
- Use affinity and behavioral data for targeting
- Implement real-time audience segmentation
- Build and manage segments and audiences
- Configure rules-based and predictive audiences
Topic 5: Administration & Governance12%- Manage user roles and permissions
- Implement security and data privacy controls
- Configure system settings and preferences
- Manage API access and integrations
Topic 6: Reporting & Analytics13%- Interpret campaign performance reports
- Use built-in dashboards and analytics tools
- Analyze campaign effectiveness metrics
- Configure conversion tracking

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q39-Q44):

NEW QUESTION # 39
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Answer: B


NEW QUESTION # 40
How quickly does interaction studio synthesize and activate date to gauge and respond to an individuala's in-the-moment intent, across channels?

Answer: C


NEW QUESTION # 41
What two features of interaction studio have functionality to perform an A/B testing?

Answer: B,D


NEW QUESTION # 42
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

Answer: C


NEW QUESTION # 43
Which global template do you select and customize to provide product recommendations on the homepage?

Answer: C


NEW QUESTION # 44
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