Salesforce AP-214 Practice Test [2026]

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities
- MobileConnect features and capabilities
Journey Orchestration25%- Entry sources and audience evaluation
- Comparison between Datorama and Google Analytics
- Journey design and best practices
- Activities and decision splits
- Reporting and performance analysis
Einstein for Marketing Cloud23%- Einstein Engagement Scoring
- Send Time Optimization
- Einstein Copy Insights
- AI-powered personalization and prediction
- Einstein Engagement Frequency
Triggers7%- SOAP and REST API triggers
- Data extension and trigger management
- Event-driven automation
Ad Studio12%- Audience targeting and segmentation
- Integration with advertising platforms
- Campaign management and optimization
Interaction Studio8%- Real-time interaction management
- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q62-Q67):

NEW QUESTION # 62
how many activities recommended in a journey canvas.(150-200)

Answer: D


NEW QUESTION # 63
What is true about Einstein engagement frequency (EEF). Select 3

Answer: A,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 64
Which social network(s) support lead capture in Ad Studio?

Answer: C


NEW QUESTION # 65
What is the most frequent option to refresh an Advertising Audience?

Answer: E


NEW QUESTION # 66
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Answer: A,B,D


NEW QUESTION # 67
......

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