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| Topic | Details |
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| Topic 1 | - Customer Engagement Optimization: Addresses change management, revision management, GenAI brand voice, and action update processes.
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| Topic 2 | - Contact policy and volume constraints: This domain covers managing contact policies to limit how often customers receive communications, focusing on controlling action exposure and volume in outbound channels while configuring appropriate tracking periods.
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| Topic 3 | - Channels: Covers implementing real-time containers, offer emails, and third-party integrations for multi-channel delivery.
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| Topic 4 | - Engagement policies: Addresses creating engagement policies, strategies, and customer journeys that govern contact timing and frequency.
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| Topic 5 | - Decision strategies: Focuses on building decision strategies with business logic to power the decisioning engine.
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| Topic 6 | - Actions and treatments: Focuses on defining and managing customer actions for web and outbound channels.
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| Topic 7 | - AI and Arbitration: Explores AI-powered action arbitration, prioritization, and using business levers for action selection.
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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q45-Q50):
NEW QUESTION # 45
U+ Bank wants to offer a Gold credit card to customers who have an annual income of more than USD150000. What do you configure in the Next-Best-Action Designer to achieve this outcome7
- A. Audience
- B. Prioritization formula
- C. Customer segment
- D. Engagement policy condition
Answer: D
Explanation:
An engagement policy condition is a rule that determines whether a customer is eligible, applicable, or suitable for an offer. You can use engagement policy conditions to filter customers based on their attributes or behaviors. In this case, the bank wants to offer a Gold credit card to customers who have an annual income of more than USD150000, so creating an engagement policy condition based on the income attribute is the best option. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 46
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
- A. Create an adaptive model rule at the Issue-level.
- B. Enable a business value in the prioritization formula.
- C. Create a prioritization decision strategy at the Group-level.
- D. Ensure that the propensity is enabled in Arbitration tab.
Answer: D
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified Reference: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 47
MyCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select the Refresh the audience checkbox.
- B. Run the starting population segment daily.
- C. Select a different audience sample with a similar profile.
- D. Trigger an external Extract-Transform-Load (ETL) process.
Answer: A
NEW QUESTION # 48
Which of the following reasons explains why a customer might receive an action that they already accepted?
- A. The suppression rules are not defined to exclude previously accepted actions.
- B. The volume constraint is not set to exclude previously accepted offers.
- C. The action suitability conditions are not defined.
- D. The actions are filtered based on eligibility.
Answer: B
Explanation:
A customer might receive an action that they already accepted if the volume constraint for that action is not configured to exclude previously accepted offers. This option can be enabled by selecting the Exclude previously accepted actions checkbox in the volume constraint configuration. The action suitability conditions are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on their previous responses. The suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on their previous responses. The actions are filtered based on eligibility before applying the volume constraints, so this option does not explain why a customer might receive an action that they already accepted. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 49
U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.
What action does the bank need to take to achieve this business requirement?
- A. Enable increasing stage upweighting for the second stage of the journey.
- B. Enable constant stage upweighting for the second stage of the journey.
- C. Upweight the propensity by adding more predictors that fit the target customers and repeat this process over time.
- D. Enable increasing stage upweighting for the first stage of the journey.
Answer: A
Explanation:
Increasing stage upweighting is a feature that allows you to gradually increase the weight of a stage over time, making the offers in that stage more likely to be selected. This is useful for promoting offers that are time-sensitive or have a limited availability. In this case, the bank wants to actively increase offers promotion over time, so enabling increasing stage upweighting for the second stage of the journey, where the offers are presented, is the best option. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 50
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