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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Topic 2: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 3: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Topic 4: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 5: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 6: Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Topic 7: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Topic 8: Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q30-Q35):

NEW QUESTION # 30
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
C. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

Answer: B

NEW QUESTION # 31
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. The connector cannot be linked directly to an MCC account.
D. They should ensure their URL structures can handle parameters before verifying the connector.

Answer: A

NEW QUESTION # 32
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
C. For all prospects who have already matched, no new actions will be applied.
D. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

Answer: C

NEW QUESTION # 33
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Answer: B

NEW QUESTION # 34
Administrators can reset passwords for users

A. False
B. True

Answer: B

NEW QUESTION # 35
......

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