Marketing-Cloud-Account-Engagement-Specialist題庫資料，Marketing-Cloud-Account-Engagement-Specialist題庫最新資訊

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Salesforce Marketing-Cloud-Account-Engagement-Specialist 考試大綱：

主題	簡介
主題 1	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
主題 2	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
主題 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
主題 4	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

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最新的 Salesforce Marketers Marketing-Cloud-Account-Engagement-Specialist 免費考試真題 (Q121-Q126):

問題 #121
What is a good default sales ready lead score?

A. 0
B. 1
C. 2
D. 3

答案：D

解題說明：
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details -> 12

問題 #122
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A. Salesforce Activities section
B. Marketing Cloud Account Engagement landing pages related list section
C. Marketing Cloud Account Engagement Activities Visualforce page
D. Engagement History component

答案：A,C

解題說明：
Explanation
To view a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
* The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect's interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
* The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions. References: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]

問題 #123
Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form
B. Form Handler

答案：A

解題說明：
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings

問題 #124
How many times does a segmentation rule run?

A. Continuously, whenever new prospects are created.
B. As many times as the user specifies when they create the rule.
C. Up to five times., as long as the user enables the repeat setting.
D. Once, as soon as the user completes the rule creation process.

答案：D

解題說明：
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. Reference: 1: Segmentation Rules

問題 #125
What activities are completion actions available for?

A. Emails
B. Automation rules
C. Custom Redirects
D. Forms
E. Files
F. Page actions

答案：A,C,D,E,F

解題說明：
Explanation
The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
Answer D is incorrect because completion actions are not available for automation rules, as explained above.
References: Completion Actions, [Automation Rules]

問題 #126
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