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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
Topic 2: Mobile (SMS/Push)	13%	- GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities
Topic 3: Triggers	7%	- Event-driven automation - SOAP and REST API triggers - Data extension and trigger management
Topic 4: Social Studio	10%	- Content management and moderation - Social analytics and reporting - Social media publishing and engagement
Topic 5: Einstein for Marketing Cloud	23%	- Einstein Engagement Frequency - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Copy Insights
Topic 6: Journey Orchestration	25%	- Entry sources and audience evaluation - Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Activities and decision splits
Topic 7: Interaction Studio	8%	- Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q79-Q84):

NEW QUESTION # 79
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. It prevents both the produce message and the deli message from being triggered in both places
B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C. They should always be set to High Transmit Power setting
D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons

Answer: A

NEW QUESTION # 80
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
C. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
D. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
E. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.

Answer: C,D,E

NEW QUESTION # 81
Select features Einstein content selection, Select 2

A. Content selection based on business rules
B. Uses open time email content

Answer: A,B

Explanation:
Einstein Content Selection Key Features:
* A. Uses open time email content:This is a core aspect of Einstein Content Selection. It selects and inserts content into emailsat the time the subscriber opens the email, rather than at the time of send.
This allows for highly personalized and up-to-date content.
* B. Content selection based on business rules:You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
* Fallback Rules:Specifying default content to use if no personalized content is available.
* Exclusion/Fatigue Rules:Preventing certain content from being shown too frequently or to specific segments.
* Attribute Matching Rules:Matching content assets to subscriber profiles based on attributes (e.
g., showing women's clothing to subscribers identified as female).
Why A and B Are Correct:
* Open-Time Personalization:Einstein Content Selection is designed for dynamic, open-time content personalization.
* Business Rules Control:Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.

NEW QUESTION # 82
What is true about contact data and journey data.

A. Contact data is static and journey data is updated data
B. Journey data is static and contact data is updated data.

Answer: B

NEW QUESTION # 83
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent or child business unit are available only in that business unit
B. keywords in child business unit can be shared between other child business units
C. keywords in parent business unit are automatically available to all child business units
D. keywords in parent business unit can be shared to any child business units

Answer: A

NEW QUESTION # 84
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