MCE-Admn-201試験合格攻略 & MCE-Admn-201日本語解説集

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionWeightObjectives
Subscriber Data Management18%- Preference and profile center configuration
- Data import, export, and quality management
- Data extensions, relationships, and data architecture
- Contact model design and implementation
Maintenance15%- Evaluation of additional Marketing Cloud products
- Account monitoring and system availability
- Data extraction, reporting, and analytics
Setup38%- Business units, user accounts, and permission settings
- Security policies, password management, and access control
- Marketing Cloud extension products and features
- Setup Home features and configuration
- Integration configuration and management
Channel Management16%- Journey Builder concepts and use cases
- Mobile Studio setup and functionality
- Social Studio and Advertising Studio configuration
- Email Studio configuration and features
Digital Marketing Proficiency13%- Governance and compliance in digital marketing
- Security best practices for data, permissions, and PII
- Marketing Cloud product inventory and offerings

>> MCE-Admn-201試験合格攻略 <<

MCE-Admn-201日本語解説集 & MCE-Admn-201試験復習赤本

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Salesforce Certified Marketing Cloud Engagement Administrator 認定 MCE-Admn-201 試験問題 (Q53-Q58):

質問 # 53
What does Marketing Cloud authenticate when a user logs in through the user interface?

正解：C

解説：
Marketing Cloud authenticates several factors during user login, among which:
Whitelisted IP address check: Marketing Cloud checks if the user's IP address matches those listed in the IP whitelist settings. This is part of the security measures to ensure that only authorized accesses are allowed from secured locations.
Reference: Salesforce Marketing Cloud Security and User Authentication


質問 # 54
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

正解：B、C

解説：
To enhance personalized interactions and increase purchase frequency using Journey Builder:
Channel Preference: Understanding the preferred communication channels of customers allows for personalized and effective outreach, potentially increasing engagement and response rates.
Last Purchase Date: Tracking when a customer last made a purchase can help in timing communications effectively, triggering reminders or promotions at optimal times to encourage repeat purchases.
Reference: Salesforce Marketing Cloud Journey Builder Best Practices


質問 # 55
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

正解：A

解説：
In Salesforce Marketing Cloud, linking new data extensions in Data Designer to existing contact records requires using a "Unique Contact Identifier." This identifier ensures that each record in the data extension can be uniquely associated with a corresponding record in the contact database, thereby enabling accurate targeting, segmentation, and personalization. It is vital that this identifier is consistently used across data extensions to maintain data integrity and proper linkages.
Reference: https://help.salesforce.com/


質問 # 56
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

正解：B

解説：
For NTO's requirement to pull detailed email metrics for each campaign across different Business Units, the appropriate report to use is the Email Send Report. This report provides comprehensive details on metrics such as number of sends, delivery rate, various bounce rates, open rate, click rate, complaint rate, and unsubscribe rate for individual email sends, which aligns well with the specified reporting needs for the quarterly meeting.
Reference: Salesforce Help - Email Send Report


質問 # 57
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

正解：B

解説：
A multiplier is applied to each SMS message based on the destination country, which could explain why NTO is already at 75% utilization for their annual Super Messages. For example, sending an SMS message to a subscriber in Germany consumes 1.5 Super Messages, while sending an SMS message to a subscriber in India consumes 3 Super Messages. The other options are not true or relevant.


質問 # 58
......

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