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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English
Real Exam Qty:	60-65
Certificate Validity Period:	2 years
Passing Score:	67%
Exam Format:	Multiple-select, Multiple-choice, Scenario-based
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Price:	200 USD
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q83-Q88):

NEW QUESTION # 83
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Log out of the North American BU and log into the European BU to review the program.
B. Create a custom user role in the European BU with access to the folder the program is in.
C. Instruct the user in the European BU to take a screenshot and email it to them to review.
D. Use the BU switcher in the North America BU to switch to Europe.

Answer: D

NEW QUESTION # 84
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: B

NEW QUESTION # 85
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
C. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
D. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 86
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
C. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Answer: D

NEW QUESTION # 87
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Increase gated content on the website to provide more scoring opportunities.
B. Improve lead qualification efficiency by using automation rules for prospect assignment.
C. Increase their scoring threshold to give the Sales team the most qualified leads.
D. Improve prospect data by adding fields to existing forms and making them required.

Answer: A,B

NEW QUESTION # 88
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