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| Section | Weight | Objectives |
|---|---|---|
| Automation and Data Management | 14% | - Build and manage automation workflows - Implement SQL activities for data processing - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure lists and populations - Configure account settings and business units |
| Email Marketing | 18% | - Create and optimize email content - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Apply template and content block strategies - Implement A/B testing andsend time optimization |
| Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Document current state and desired future state |
| Reporting and Analytics | 14% | - Track engagement and conversion metrics - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Provide actionable insights and recommendations |
| Customer Journey Design | 18% | - Build decision trees and branching logic - Implement triggered and real-time journeys - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Map customer journeys across channels |
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NEW QUESTION # 56
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
Answer: B
Explanation:
Supporting inbound messages in each country would require additional long codeimplementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation.References:https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5
NEW QUESTION # 57
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
Answer: B,C
NEW QUESTION # 58
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
Answer: A
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Salesforce Data Entry Source on the Contact Object.
* The Salesforce Data Entry Source allows you to trigger journeys based on new or updated Salesforce records.
* Since you are trying to trigger based on new contacts (and Contacts are tied to Accounts in B2B), you would configure the journey to listen for Contact creation or update events.
#Why others are wrong:
* A: Salesforce Campaign Entry Source is tied to Campaign Members, not Contacts.
* C: Salesforce Data Entry Source on Account Object isn't typically used to drive Contact-specific Journeys - Contacts should be the focus.
* D: Welcome Email Configuration is not relevant for Journey Builder - it's for basic email sends.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Salesforce Data Entry Source:
"Use Salesforce Data Entry Sources to start a journey when records on standard or custom Salesforce objects like Contacts, Leads, or Opportunities are created or updated." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_entry_source.htm)
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NEW QUESTION # 59
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)
Answer: A,D
NEW QUESTION # 60
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
Answer: C
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Web Analytics Connector (WAC).
* Web Analytics Connector allows you to capture website events (like a purchase or non-review event) and pass them back to Marketing Cloud.
* You can use WAC to inject those contacts into Journey Builder automatically based on behavioral criteria.
#Why others are wrong:
* A: Audience Studio (DMP) is for paid media audiences - not for direct injection based on onsite behavior.
* C: Data Studio is a marketplace for audience data - not used for connecting web behaviors.
* D: Google Analytics 360 is for analyzing web behavior, but on its own, it doesn't push contacts into Journeys without customization.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Web Analytics Connector Overview:
"Use Web Analytics Connector (WAC) to capture web behavior and automate customer journey entry based on onsite actions such as purchases, page visits, or abandoned activities." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_wac_overview.htm)
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NEW QUESTION # 61
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