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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Account Engagement Specialist Exam |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Certificate Validity Period: | 1 year (requires maintenance via Salesforce certification maintenance program) |
| Passing Score: | Approximately 72% |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Exam Format: | Scenario-based Questions, Multiple Choice |
| Real Exam Qty: | 60 multiple-choice questions |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Recommended Training: | Trailhead Marketing Cloud Account Engagement Training Salesforce Partner Learning Resources |
| Exam Registration: | Webassessor Exam Portal Salesforce Certification Registration |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
>> Marketing-Cloud-Account-Engagement-Specialist最速合格 <<
Marketing-Cloud-Account-Engagement-Specialist学習教材の最高のブランドは、期待を超えるものだと信じています。彼らSalesforceは仕事をするだけでなく、より深くなり、私たちの生活の布になります。したがって、有名なブランドとしての当社は、Marketing-Cloud-Account-Engagement-Specialist実践ガイドの提供に非常に成功しているにもかかわらず、現状に満足することはなく、常にMarketing-Cloud-Account-Engagement-Specialist試験トレントの内容を常に更新していく所存です。 Marketing-Cloud-Account-Engagement-Specialist試験に関する最新情報を保持します。 Marketing-Cloud-Account-Engagement-Specialist試験問題を使用すると、Marketing-Cloud-Account-Engagement-Specialist試験に合格して夢のような認定を取得できます。
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質問 # 292
How can an action be applied to a prospect who views a specific page of a website?
正解：C
解説：
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page. Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 293
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
正解：C
解説：
Explanation
Marketing Cloud Account Engagement sets cookies on visitors' browsers to track their activities. Cookies are small bits of text that a website leaves with the browser so the website can remember who the visitor is.
Cookies are the most common method used to identify users online and provide a personalized browsing experience. Marketing Cloud Account Engagement uses cookies to track visitor behavior on the website, such as pages visited, forms submitted, or files downloaded. Marketing Cloud Account Engagement also uses cookies to associate visitors with prospects once they fill out a form or click on a tracked link in an email.
Option A is not correct because UTM parameters are not set by Marketing Cloud Account Engagement, but by the marketer who creates the URL with query strings that indicate the source, medium, campaign, and other information of the traffic. Option B is not correct because tracking pixels are not set by Marketing Cloud Account Engagement, but by the email client that renders the email with a hidden image that sends a request to Marketing Cloud Account Engagement's server and records the open event. Option D is not correct because Google Analytics tracking code is not set by Marketing Cloud Account Engagement, but by the website owner who embeds the code on the website to collect and analyze web traffic data. References: The Ultimate Marketing Cloud Account Engagement Admin Guide to Web Tracking Cookies - The Spot, How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
質問 # 294
You want to track prospects that click on a banner ad. What do you use?
正解：B
解説：
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. References: Custom Redirects, Create Custom Redirects
質問 # 295
How can you send an automated email to a prospect after they fill out a form?
正解：C、D
解説：
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element.
You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values. References: [Automation Rules], Completion Actions, [Segmentation Rules]
質問 # 296
Arrange these events in sequence:
正解：F
解説：
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied
, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
質問 # 297
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