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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity |
| Topic 2: Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions |
| Topic 3: Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector |
| Topic 4: Prospect Management | 13% | - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects - Explain how to build and manage prospect lists |
| Topic 5: Marketing Automation | 12% | - Explain how to create and manage automation rules - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions |
| Topic 6: Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports |
| Topic 7: Email Marketing | 15% | - Explain how to create and manage lists - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Explain how to perform A/B testing |
| Topic 8: Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain how to create and manage forms - Explain the concept and process of manual syncing - Explain how to create and manage landing pages |
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NEW QUESTION # 283
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
Answer: C,D
Explanation:
Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match prospects based on certain criteria and perform certain actions. You can use Opportunity fields as criteria or actions in automation rules, such as adding prospects to a list based on their Opportunity stage or updating their Opportunity amount based on their score. Opportunity Reports are reports that show the revenue generated by your marketing campaigns and the influence of your marketing activities on the sales pipeline. You can view the Opportunity Reports in Marketing Cloud Account Engagement to analyze the performance of your marketing efforts and optimize your strategy. Manually editing or deleting the Opportunity in Marketing Cloud Account Engagement are not actions that can be taken, as Marketing Cloud Account Engagement does not allow editing or deleting Opportunities. You can only edit or delete Opportunities in Salesforce, and the changes will sync back to Marketing Cloud Account Engagement. Reference Opportunities in Marketing Cloud Account Engagement Automation Rules Overview Opportunity Reports
NEW QUESTION # 284
When would a completion action on a custom redirect be triggered?
Answer: B
Explanation:
A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect. Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4.
References: Marketing Cloud Account Engagement Custom Redirects
NEW QUESTION # 285
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Answer: B
Explanation:
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. Reference: 1: [Engagement Studio FAQ]
NEW QUESTION # 286
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
Answer: A
Explanation:
If a non-repeating automation rule has matched 100 prospects, and a user pauses the automation rule, edits the rules criteria, and resumes the rule, the 100 prospects who previously matched the rule will be marked as unmatching the updated rule. This means that they will not receive any new actions from the rule, and any actions that were already applied to them will not be undone11. However, if the rule is set to repeat, the prospects who previously matched the rule can match the rule again if they meet the new criteria
NEW QUESTION # 287
What is an identified visitor?
Answer: D
Explanation:
Explanation
An identified visitor is a visitor who has provided their contact information in a Marketing Cloud Account Engagement form. This means that the visitor has converted into a prospect and has a record in Marketing Cloud Account Engagement. Marketing Cloud Account Engagement can track the activities and behavior of identified visitors using a cookie that is placed on their browser when they fill out a form. Identified visitors are different from anonymous visitors, who have not provided any contact information and are only tracked by their IP address, and from visitors whose organization has been identified using a reverse IP lookup, who may or may not have a prospect record in Marketing Cloud Account Engagement
NEW QUESTION # 288
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