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Salesforce Advanced-Cross-Channel Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:	AP-214
Passing Score:	67% (27 out of 40)
Real Exam Qty:	40
Exam Format:	Scenario-based, Multiple Select, Multiple Choice
Related Certifications:	Salesforce Accredited Professional
Available Languages:	English
Exam Duration:	60 minutes
Exam Price:	USD 150
Sample Questions:	Salesforce Advanced-Cross-Channel Sample Questions
Exam Way:	Online (Kryterion Webassessor or Pearson VUE)
Pre Condition:	None
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview

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Passing the Salesforce Advanced Cross-Channel Accredited Professional exam demonstrates a high level of proficiency and expertise in marketing automation and cross-channel marketing. Salesforce Advanced Cross Channel Accredited Professional certification validates the candidate's ability to design and execute cross-channel marketing campaigns that are tailored to the needs and preferences of their target audience. It also showcases their ability to leverage data and analytics to optimize marketing performance and drive business growth. Overall, this certification is a testament to a candidate's commitment to staying up-to-date with the latest trends and technologies in marketing automation and cross-channel marketing.

Salesforce Advanced Cross Channel Accredited Professional exam covers a range of topics, including multi-channel marketing strategy, customer journey mapping, email marketing, mobile marketing, social media marketing, and more. Participants will learn how to develop a cross-channel marketing strategy that aligns with their business goals and objectives, and how to execute that strategy effectively using Salesforce tools and technologies.

Passing the Salesforce Advanced Cross Channel Accredited Professional exam demonstrates a professional's proficiency in the latest cross-channel marketing practices and technologies. It also demonstrates their ability to create effective marketing campaigns that reach customers across multiple channels and touchpoints.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

NEW QUESTION # 58
What does Priority in an in App message determine?

A. Where on the screen (top, middle, bottom) the in-app message should appear
B. If the priority is set to 1, then the user's device will vibrate to let them know
C. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
D. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Answer: C

NEW QUESTION # 59
What is the primary function of Einstein Copy Insights?

A. Analyze the subject lines to uncover insights and optimize email engagement
B. Give insight on Email message copy to understand which text is resonating with Contacts
C. Drive higher Mobile App engagement through optimized Push message copy
D. Recommend best copy for web content for blogs, articles, etc.

Answer: B

NEW QUESTION # 60
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. out of cellular network coverage
B. SMS sent to landline number
C. switched off
D. Low battery
E. mobile is in another call

Answer: A,B,C

NEW QUESTION # 61
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Contact Data is a set of static values passed into the Journey for each contact
B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
D. Journey Data is a set of static values passed into the Journey for each contact

Answer: C,D

NEW QUESTION # 62
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Analyze click results to find out which assets spark the most engagement among customers
B. Determines how many subscribers will engage with the message.
C. Use aggregate daily engagement metrics to optimize content for the next day
D. Send personalized content for each customer when they open email messages

Answer: A,D

NEW QUESTION # 63
......

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