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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Data flow management within and outside the platform - ETL feed system implementation - Event API usage and configuration - Salesforce Connector integration |
| Topic 2: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
| Topic 3: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 4: Setup & Administration | 6% | - Platform configuration and setup procedures - Identity system configuration - User attributes management |
| Topic 5: Sitemap | 18% | - Web SDK implementation - Sitemap design and best practices - Catalog and page mapping - Content zones configuration - Unified customer profile building |
| Topic 6: Activation | 18% | - A/B testing setup and analysis - Mobile and server-side campaigns - Campaign optimization and measurement - Campaign creation and execution - Open-time email campaigns |
| Topic 7: Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
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問題 #117
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
答案：D
解題說明：
TheExternal Email Campaign Events ETLis used to:
* Bring campaign tracking data fromMarketing Cloud Messaging & JourneysorPardotinto Interaction Studio.
* This data helps unify customer interactions across email and other channels.
References:
* Salesforce Interaction Studio Documentation - External Campaign Data Integration
問題 #118
What are IS machine learning powered algorithms called?
答案：B
解題說明：
Einstein Recipesare the machine-learning-powered algorithms used in Interaction Studio (IS) to deliver personalized recommendations.
These recipes allow businesses to customize AI models to align with their specific goals.
Reference: Salesforce Interaction Studio Documentation - Einstein Recipes Overview.
問題 #119
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
答案：B
解題說明：
When testing a website where a beacon from a different dataset is deployed, theForce SDK URLfeature in theEvergage Launcheris used.
* This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.
References:
* Salesforce Interaction Studio Developer Documentation - Evergage Launcher
問題 #120
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
答案：A
解題說明：
Verified:Rule-based testing (also known as dynamic content or multivariate testing in some contexts) is the most appropriate approach in Salesforce Marketing Cloud to deliver different experiences to different segments within the same campaign.
Explanation:
* Rule-Based Testing:This approach involves defining rules that determine which content variation a subscriber will see based on their specific characteristics (attributes, data extension values, segment membership, etc.).
* Segmentation:You can create segments within Salesforce Marketing Cloud based on various criteria, like demographics, behavior, engagement history, or any other data you have about your subscribers.
* Content Variations:You create multiple variations of content (e.g., different images, text blocks, or calls to action) within an email or CloudPage.
* Rule Definition:Within the content editing interface (Email Studio Content Builder orCloudPages), you define rules that map segments to content variations. For example:
* Rule 1:If a subscriber is in the "High-Value Customers" segment, show Content Variation A (e.
g., an exclusive offer).
* Rule 2:If a subscriber is in the "New Subscribers" segment, show Content Variation B (e.g., a welcome message).
* Default Content:You can also define a default content variation to be shown to subscribers who don't match any of the defined rules.
Salesforce Marketing Cloud References:
* Dynamic Content (Email Studio):Salesforce Marketing Cloud's core feature for rule-based content personalization is called "Dynamic Content."
問題 #121
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers
答案：B,D
解題說明：
* The CSS selector of the DOM element (Answer A):
* Identifies the exact HTML element on the page where the content will render.
* The name of the Content Zone (Answer D):
* Provides a unique identifier for the zone, used in campaign setup and tracking.
References:
* Salesforce Marketing Cloud Documentation - Defining Content Zones
問題 #122
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