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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Architecture	16%	- Solution recommendation and long-term maintainability - Requirements gathering and analysis - Data and segmentation strategy design
Integration	20%	- Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting
Messaging	11%	- Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery
Account Configuration	12%	- Sender Authentication Package implementation - Reply Mail Management setup and resolution - Account hierarchy design and management - Mobile Studio configuration and troubleshooting
Data Modeling and Management	21%	- Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance
Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation

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MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant dumps & Salesforce MCE-Con-201 test-king

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q86-Q91):

NEW QUESTION # 86
Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. You can use Salesforce Engage with Gmail by downloading an extension
C. Salesforce Engage is not supported for Salesforce sandbox accounts
D. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
E. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

Answer: A,B,C,D,E

NEW QUESTION # 87
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were set to "true" for opted out and set to "false" for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were on a suppression list used on the operational list email send.

Answer: A

NEW QUESTION # 88
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Answer: D

NEW QUESTION # 89
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number' in Journey settings.
B. Select 'US' as the sending country in SMS activity.
C. Format the phone field in Salesforce as +1[phonenumber].
D. Configure the phone field in Salesforce as US locale.

Answer: A

Explanation:
To resolve the issue of new contacts not receiving SMS messages due to missing country codes in the mobile number field, the best solution is to select 'Normalize Phone Number' in Journey settings.
Normalize Phone Number: In Journey Builder's SMS activity settings, enabling the "Normalize Phone Number" option automatically formats phone numbers to the E.164 standard (e.g., +1 for US numbers) by appending the appropriate country code based on a specified default country (in this case, the United States). This ensures that phone numbers missing a country code are correctly formatted for SMS delivery.
Why it works:
SMS providers require phone numbers in E.164 format (e.g., +12025550123 for a US number).
If the mobile number in the Salesforce Entry Data Extension lacks the country code (e.g.,
2025550123), the SMS will fail to send.
Normalizing phone numbers at the journey level corrects this issue without requiring manual updates to Salesforce records.

NEW QUESTION # 90
Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase. Which three factors should be considered before finalizing the number of business units they need to purchase? (Choose 3 answers)

A. Number of Sales Cloud sandboxes
B. If testing/development business unit(s) are required
C. Number of Marketing Cloud users
D. If data/content needs to be segregated between brands/geographies
E. Number of brands/geographies which NTO operates

Answer: B,D,E

Explanation:
A: Different brands or regions often need separate BUs to manage independent marketing strategies, content, and contacts.
C: It's a best practice to have separate BUs for development and testing purposes to avoid interfering with live sends.
D: When different teams or brands should not have access to each other's customer data or assets, separate BUs ensure proper data governance and security.

NEW QUESTION # 91
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