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| Section | Objectives |
|---|---|
| Implement | - Ensure performance outcomes align with defined KPIs and non-functional expectations - Support CI/CD deployment processes - Plan data migration with understanding of the data model - Apply security settings to control data access - Select appropriate integration approaches for media-specific contexts |
| Design | - Apply best practices in solution architecture - Determine deployment strategies within a CI/CD environment - Set up sharing and permission sets - Assess reporting needs - Create solution flows using ASM capabilities - Recommend product model and pricing strategies - Align designs with the Media Cloud data model - Identify integration points |
| Discovery | - Understand how third-party systems integrate with Media Cloud - Assess business and technical requirements for Media Cloud applications - Outline system flows based on existing business environment - Identify relevant non-functional requirements - Determine the technical scope for a statement of work (SOW) - Map use cases to Salesforce Media Cloud components |
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NEW QUESTION # 16
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 17
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
Answer: D
NEW QUESTION # 18
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
Answer: B,C,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Personas in Media Cloud require OmniStudioUser for OmniStudio access, Rule Engine Runtime for business rules, and Media Cloud Base User for base feature access. OmniStudioAdmin is an administrative-level permission, and DocGenInd CME Designer User is specific to document template design, not core persona presence.
Reference:
Media Cloud Persona Setup
Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_persona_permission_sets.htm&type=5
NEW QUESTION # 19
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (formerly Datorama) provides built-in dashboards designed for Media Cloud ASM, offering cross-channel campaign performance visibility. While Tableau and CRM Analytics offer reporting, MCI is the Salesforce-native integrated solution specifically targeting media plans and ad campaigns in ASM. Google Data Studio is a separate Google product not embedded in Salesforce.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_dashboards.htm&type=5
NEW QUESTION # 20
A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
Reference:
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5
NEW QUESTION # 21
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